macheist.com
Mafia_Penguin Sun, 04/05/2009 - 00:18
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Mac Heist-
MacHeist is a website that resells Mac OS X shareware.
The site has become known for its marketing tactics.
These tactics include challenges (or "heists") that entitle
successful customers to free software licenses and/or discounts,
as well as the concept of selling software in a bundle
that increases in size as more customers purchase the bundle.
The site was founded by John Casasanta, Phillip Ryu,
and Scott Meinzer.
-Wikipedia
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