From ugo's website:

"UGO Networks is the ultimate online entertainment playground for people with 'Gamer DNA.' UGO engages its massive audience with interactive content and information about the hottest games, movies, TV shows, music, comics, technology, sports and celebrities. Attracting a young, predominantly male demographic, UGO reaches 11 million monthly unique U.S. visitors and over 28 million worldwide, consistently placing among Nielsen//Netratings’ Top 10 multi-category entertainment properties. The company delivers customized, high impact advertising programs for its world-class client base."